Category Archives: Logo Design

Back on track and better than ever!

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Back on track and better than ever!

January 2015 came after a tremendously busy 6 months. I’d been so busy designing and delivering catalogues, infographics, presentations, brochures and entire creative concepts one after the other that I hadn’t looked up! I was happily exhausted by Christmas and in need of a break… Or was I?

January came and I had a few jobs in but was suddenly faced with the fact that I had lost my way. I hadn’t spent anytime thinking about where I was taking my business let alone done any marketing. I felt muddled, confused and almost like I needed to start again.

What to do? What to do?

I started to plan and plan and plan… I planned so much I almost did nothing else for a week. Again, I realised I was muddled and in need of some clarity. It was at this point I remembered seeing a Facebook post for a planning/coaching workshop and I knew it was just what I needed. I found the post, phoned up and booked on immediately.

Fully focused and future proof

I won’t go into the details about the subjects covered or processes used in the ½ day session, but what I would say is that I came out with some great tools. A plan of action for the next year, techniques on setting goals for the future and some great advice and new skills that would help me deal with areas that I had found personally challenging.

What next?

Well I know what I’m doing next, I’m putting into practise the new techniques and tools I’ve been given. I’ve got some clear goals and targets to achieve this coming year and I’m going to look into getting some coaching on a more frequent basis.

When you run your own small business you can sometimes feel alone and that you don’t know where you are heading. Chances are that you do know, you may like me just need a bit of help or support gaining focus.

There are many fantastic coaches out and you will need to find the right one for you. I worked with Emma Ryan. If you are interested in the program I did, you can find out more on Emma’s website: http://www.emma-ryan-coach.com/lifeigniteprogram/

How to find a good graphic designer

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Finding a good graphic designer or web designer is more about finding the right  graphic designer for your business requirements. Some are great web designers or logo designers, some might be good all-rounders capable of all types of design tasks. Some may have specialist industry sectors, some may be in other countries.

The big question is, how do you find the right graphic designer for you? Here’s a few things you should consider when starting you search:

• Location – Do you think you could work with someone via the internet without the need to meet face-to face? Are you good at communicating your ideas? Or do you prefer the idea of meeting face-to-face and brainstorming ideas?

I have worked in both scenarios, my preference is to meet the client, but this may not be feasible for some design work such as simple web banners or buttons.

• Does their portfolio demonstrate their ability to deliver your design project. If you need a logo designed, check that they have evidence of logo design and that you genuinely like what they have produced and it is fit for purpose.

My portfolio items all have information about the scenario and brief, this shows how I arrived at the final design. It’s not always enough to have produced stunning design work. Was it fit for purpose and did it meet the brief?

• Do they have a graphic design process they follow for projects? By this I mean do they follow a set process that includes meetings, concept and development, proof rounds, etc? What’s included within their quote?

I send out a project process with each new estimate. This gives the client insight into what to expect at each stage of the project, and gives them some control and confidence. This is so important in ensuring that you are all working to the same goal within agreed budget and timescales.

• Do they have any testimonials from other clients?

My clients are always happy to give testimonials, I think that is because they are always happy.

As much as this is quite a general guide, I think that these points are all quite valid in finding the right designer for you.

If you have a design project you want to discuss or just want to sound me out about an idea then just drop me a line Lydia@lydiabutlerdesign.co.uk I’m always happy to answer questions.

How much should a logo design cost?

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These days you can spend as little or as much as you like on designing a logo. So, to understand how much it should cost, you need to consider the value a well designed logo can deliver to your business in terms of competitive advantage. That said, starting a business can be very expensive, so how do you find a designer who can create the right logo for a reasonable price?

Firstly, why do we need a logo? Well fairly simply put, in addition to having a business name, we need to differentiate ourselves from our competitors and become instantly recognizable to our customers.

That’s exactly what a logo should do.

In order to achieve a logo that attracts customers and differentiates your service offering, the design process should include considerations of the following factors:

•          Type of business and marketplace it operates in

•          The culture of the business and values that need to be conveyed

•          The customer profile

These are all factors that you will have considered for your business plan and are likely to be automatic in your daily operation. It is essential that you share them with your designer to enable them to develop a meaningful graphical representation.

Any good designer will spend time understanding your business before embarking upon the creative process. When they do, I would expect they would come back with at least 3 concepts. Concepts are initial ideas, intended for  pulling apart and much constructive feedback. A good designer will want to know what you don’t like as much as what you do like, to guide the design process towards achievement of a logo that is an attractive, effective, memorable, timeless and a unique reflection of your business.

Good designers will be able to advise you of their logo pricing structure and give you a description of the process and timescales they generally use, so you know exactly what to expect.

When I design a logo, I supply my clients with an additional brand guideline document. This document is the rulebook for placement, printing/web representation of the logo and can really help businesses to control, maintain and strengthen the identity of their brand image.

If you would like any further information on logo design or branding, please contact me, or click

Logo Design
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