This post is a bit self-indulgent, but I think it’s worth a few words simply because it is about two of my favourite things… Graphic Design and Shopping!
Last weekend I hit the shops in Reading with a friend and I have to say it was like walking through a gardens. The shops were absolutely full of beautiful flowery prints and pastel brights, you could almost smell the perfume in the air. These items however, were not for sale, they were in fact the graphics that sat in the window displays alongside garments, accessories (otherwise know as Point Of Sale graphics).
My particular favourite was the of Oasis store, decorated with flowers and pretty bird boxes, I was compelled to walk into the store and found myself just wanting to buy something, anything! That wasn’t difficult, they have some beautiful things in there. My point though is that whilst Fashion Design is ultimately the product in this instance, don’t underestimate the power of a well executed and beautiful graphic design and marketing campaign, where the graphic design is so well positioned to the target customer that it literally picks the customer off the street and delivers them to the till, garments in hand!
I have worked in retail as a graphic designer and marketing professional, therefore I know it’s a high pressured environment where pulling stunning and practical creative design work out of the bag is relentless and the campaigns happen so fast you don’t often get a chance to appreciate the final result.
Well, I say congratulations to all the ‘high street retailer’ graphic designers out there for turning our shopping centres into urban gardens. You made me smile, oh and spend some money:) oops!