Campaign Literature

The Wella & L’Oreal Colour Campaign was executed in response to competitor pricing activity. The campaign covered local store marketing through to national online advertising to gain maximum exposure within  short timescales.

I designed the creative for all the promotional materials, which needed to separately feature  two major brands with a similar price message under the Salon Services umbrella. The promotional materials consisted of store POS, leaflets, social media graphics and web adverts on the industry leading websites such as Hairdressers Journal www.hji.co.uk