As part of a National PR Campaign Scotch Magic Tape rand a series of advertorials in Nations Press Titles. The advertorials were designed to show Magic Tape being used in a range of work, crafting and playtime situations.
I developed the initial design concepts to show the story in situ. Thus using different surfaces to represent desks or kitchen tables and addition crafting project paraphernalia such as pens or wrapping paper, each selected depending upon the story or project featured in the advertorial. Then I built up a range of “taped” photos to play out a step-by-step guide in each case.
The initial concepts were agreed and when the photography and articles had been completed I designed the final adverts.
The work was featured in the following titles:
Simply Cards & Papercrafts
Primary Times Magazine
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A Graphic Designer, Web Designer and Marketing Communications Specialist focused on creative design solutions that deliver business results.
Located in Reading, Wokingham, Bracknell, Maidenhead, Berkshire.