Scotch Magic Tape – National Advertising Campaign

As part of a National PR Campaign Scotch Magic Tape rand a series of advertorials in Nations Press Titles. The advertorials were designed to show Magic Tape being used in a range of work, crafting and playtime situations.

I developed the initial design concepts to show the story in situ. Thus using different surfaces to represent desks or kitchen tables and addition crafting project paraphernalia such as pens or wrapping paper, each selected depending upon the story or project featured in the advertorial. Then I built up a range of “taped” photos to play out a step-by-step guide in each case.

The initial concepts were agreed and when the photography and articles had been completed I designed the final adverts.

The work was featured in the following titles:

• Homemaker
• Simply Cards & Papercrafts
• Crafts Beautiful
• Stationery Magazine
• DeskDemon
• Primary Times Magazine

• Concept Creation
• Creative Direction
• Editorial Design
• Graphic Design
• Image retouching
• National Advertising