Prospectus Design, inspiring investment in self-development and learning.
The brief called for this 112 page training prospectus to be visually inspiring, vibrant and drive an increase in sales across professional and retail customer markets.
My vision was to capture the essence of current fashion, beauty and hair trends to create an edgy, artistic identity that was both inspirational, but accessible. This was teamed with a chalkboard style background to carry course info and reinforce the ‘education’ message.
The Salon Services Training Prospectus is positioned to members of both the Hair & Beauty industry at all professional levels. Aside from simply inspiring them to invest in their training and learn new skills, the prospectus was designed to communicate lots of course information. Some of the challenges were solved by creating recognisable icons and symbols as part of a system to display entry level requirements, certification and status at a glance as well as equipment requirements and ordering processes.
The final Prospectus Design succeeded in being an inspirational and functional marketing piece. Providing informations and reference to customers, store staff and training staff collectively.
Skill requirement for Prospectus Design;
- Concept Creation
- Image retouching
- Information Graphics
- Project Management
- Research Analysis
- Trend Research