What happens if I don’t like the design?
This is one of the questions I’m frequently asked by new prospective clients who receive my proposal and quotation (which generally outlines concept, development and 3 rounds of revisions as part of the price). I think it’s a fair question especially if you’re new to working with a designer, so here I explain how I achieve effective design for my clients.
All clients have varying degrees of experience in writing design briefs. Marketing professionals are generally very good, whereas the owner of a small/medium business without a marketing department may not have any experience at all. Either way this shouldn’t be a barrier to receiving a great design service. Each client will have supplied some form of written/emailed brief and it’s the designer’s job to go through this and really understand what is required.
I have a list of questions I use, it covers specific campaign goals through to the number of stakeholders involved in the project and I effectively interview my client to build up a complete picture of what they want and what the design project needs to achieve.
Once I have this all in place and the client is in agreement with the brief and scope of the project, I will start the concept work. As a designer you generally come up with many ideas, but the information collected during the initial fact-finding mission will help develop good ideas into strong concepts and help decide which to omit.
I have never known concepts to totally fail when this process has been carried out correctly and everyone has bought into and agreed the initial information and scope stages. Concepts will always need development and any designer will welcome constructive feedback, as this is what makes good design GREAT!
However, there still is a responsibility with the client to ensure they share all possible information with the designer in the beginning and sign-off on phases as they are completed. What would incur extra costs, is if a key stakeholder in the design process isn’t consulted until the final revision stage say, and they don’t like the colour/design or they wanted something completely different. Now, the chances are if they wanted something completely different, then this information did not form part of the signed off brief.
So in short, if your designer asks lots of questions and is a good communicator with good processes in place then they are likely to develop a design that is not only likeable, but works to deliver some real results for you.
I’m always happy to provide free advice, especially to new/small businesses who are new to buying design.